Our Work

The Daily Tar Heel

The student-run newspaper for the University of North Carolina, The Daily Tar Heel, "is one of the most decorated college newspapers in the country." Priding themselves on top-notch journalism and state-of-the-art delivery, the staff wanted to upgrade their website to offer more of the industry-standard features found on national online newspapers. We partnered with Stunt3 Multimedia to build a online news delivery system that met the visionary demands of the Daily Tar Heel team, and could handle the tens of thousands of visitors they serve every month. The resulting product, CrystalType, integrates with WoodWing Enterprise, a leading newspaper publishing software suite, to provide push-button publishing to the web. For more information on CrystalType, visit www.crystaltype.com.

Rotary Club of Ann Arbor

The Rotary Club of Ann Arbor wanted to liven up their website with a complete redesign. In the process, they also decided to upgrade functionality and relaunch with a content management system, giving their members more control over the content as well as laying the ground for future improvements. We worked with the club to refine the website's look and feel and implement a Drupal backend. Their system now provides a collaborative calendar, blog, online newsletter, membership forms, and password-protected pages for special and committees. Over the coming months, the club plans to add a database-driven membership directory.


The Corporation for a Skilled Workforce (CSW)—a non-profit organization that helps businesses, communities, educators and individuals succeed by facilitating connections between them—had developed a conceptual version of what they describe as “a resource directory meets web 2.0," known as WeToo. Wanting to take the project to the next level, they contracted us to implement a number of feature enhancements, build a more user-friendly look and feel, and upgrade their Drupal installation to accomodate future refinements. The WeToo website provides geomapped business resources that are searchable by a number of criteria, as well as an interactive community where members can create and join groups and post and share information, documents and events. We've launched a beta version of the new WeToo website and are actively working with CSW to plan future development.

Wolverine Office Interiors

Wolverine Office Interiors, a new and used furniture dealer, needed a way to showcase their offerings online to take advantage of a growing interest in their services. Switchback worked with Wolverine to design a sleek, modern and easy-to-use website. The built-in CMS allows Wolverine to promote and manage their used furniture inventory—staff can now quickly add or update their products, edit any page on the website and contribute to the Wolverine blog. With find-ability being a major goal of the client, Wolverine's system was built to be SEO-friendly, with custom fields for page titles, keywords and descriptions, automated XML sitemap creation and submission, as well as lean and clean code that doesn't hinder spiders like other CMSs.

Learning Care Group






Learning Care Group provides early education and child care throughout the U.S. under the umbrellas of five distinct brands, each having their own website. In order to streamline their ability to maintain each site, the company contracted us to help them select a new, more usable CMS and migrate the five websites to a multi-site implementation—one that would allow them to share common data without duplicating code and processing. Since the migration of the websites, we've also worked closely with the company’s marketing vendors to develop additional functionality to meet strategic and search marketing goals.


To keep up with the changing world of journalism, newspaper veterans from Livingston county Michigan, pooled their resources to launch LivingstonTalk.com—a socially-driven news website with a local slant. We worked with the founding team to build out a CrystaType implementation to meet their unique needs, including a highly-active blog section hosting multi-author blogs cross-integrated with the newspaper sections. For more information on CrystalType, visit www.crystaltype.com.

Switchback Caravan logo

Caravan is a powerful and full-featured membership management system, designed specifically for membership- driven organizations.

Caravan Member Managment

Switchback Trailhead logo

Trailhead is a Drupal-based system, built with the features smaller businesses need, bundled together into a ready-to-launch package.

Trailhead CMS Packages

On the Trail Blog