As a trade organization for the growing Michigan biotech industry, MichBio relies on their website to manage nearly everything they do, including memberships, newsletters, events, directories, dues and registration. However, their former website and CRM did not play nice together, causing numerous maintenance headaches. The organization decided to undergo a complete website overhaul. MichBio contracted Switchback to develop their new backend system, including content management and integration of a new CRM with their existing database. The new MichBio website provides secure membership management for both the group and its members through one easy-to-use interface.